FOCUS BRANDS: INTELLIGENT ANALYST

UX Research + UX Design.

With the vision of making data-driven business decisions and planning, FOCUS Brands recently established its Business Intelligence (BI) department with Microsoft Power BI. Power BI allows data to be presented visually as “dashboards.”

As part of reporting, these dashboards can help employees view and dig into data relevant to their areas of work for insights and trends. But as all new implementations do, FOCUS Brands is currently challenged by the task of increasing the adoption of Power BI across the corporate level. How can FOCUS Brands make these dashboards more effective for their employees?


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HCI Research Methods Project

Fall 2018 | Georgia Institute of Technology